search engine optimisation marketing internet

Sunday, June 25, 2006

Optimising for Regional Search

A popular query for a lot of people is how to optimise a site for regional search and there also seem to be quite a few opinions on the topic too !

In the UK there is a saying 'don't forget to dot the I's' and across the pond they like to 'cover all the bases' and I think this is perhaps a wise way in which to approach optimisation for specific regions.

So, what do you do when you start a site?
That's right you register a domain - having a regional one would seem to make sense like a or a .au for instance and you might want to consider what details (address) appear on that registration.

Then you need that domain hosted. Ensure that it is hosted in the country/region you are targeting. I know some Canadian's have found their hosting to be US and not actually in Canada as an example - check that your host server is actually where you would expect it to be.

Now we all know that different regions perhaps speak a foreign language (for want of a better phrase) so ensure that you make use of this local dialect and also that your site informs the engines which language your site is actually in eg eng - english, fr - french within your code.
(If your use of the language goes back to only your school text book then best to get 'somebody in' to prepare the copy - it could make the site as you wouldn't want your cousins scratching their heads over poorly phrased text. Worth remembering perhaps is that even english can vary from place to place both in phrase and spelling.)

Ever important is linkage - if you are say a German site, you'd expect perhaps to have links in from other German site now wouldn't you?
Apply the same methods and go for some backlinks from other quality same-region sites.

Keyword/phrase research are key when considering traffic, as language changes so can how people use it to search.

Hope to see you in that regional serps result soon !

Sunday, June 18, 2006

Co citation - good & bad linkage

Co citation is an analytical method originally used to identify interrelationships between authors.

It works like this if A and B are sited by C then A and B are viewed as related. This is even though they dont refer to each other.
If A and B are again cited by others then this indicates a stronger relationship.

Apply this to your linkage and you have an ability to create association/relevancy/authority.

Take a gander at your co citation by looking at those sites listed under 'similar pages'

Bad linkage
Appear on a 'mixed page' that includes links for viagra or blackjack and most likely you would become associated with those other sites that the page links to ie drugs or casinos instead of your particular subject matter.

Good linkage
You appear only on pages linked to your subject matter eg a recognised directory means you have a very strong 'relationship' to your subject as you are only cited for this.

When linking it's worthwhile double checking who else the page links to and whether they are related to your subject.
Remember quality over quantity.

Tuesday, June 13, 2006

Yamanner - worm virus

Users of email with or may be impacted by this new worm categorised as a level 2 (on a scale of 1-5, 5 being real bad!, by Symantec)

This worms appears to send email addresses to a remote net server with the possible/probable intention of being used for spam.

As the worm arrives with Javascript Symantec recommended Yahoo customers stop using the service or disable the browser's JavaScript capabilities before reading any Web mail.
technewsworld has the fuller story.

Another Pagerank Patent

There is another PageRank patent update.

This update appears to bring two prior patents together.

Details on how the PageRank patent updated.

(I'm sure you've come across this already Chris - I'd have posted but your server for SearchGuild seems to be busy toasting a sandwich for Gurtie!)

Google still search king

According to Hitwise for the four weeks ending 27th May 2006 the US search share was as follows:

59.3% Google
22% Yahoo
12.1% MSN search

G's brand still appears to be holding strong.

John Scott has a few things to say about Google's Superiority and his V7n about Google's branding strategy.

Monday, June 12, 2006

Online Payments the Google Way

Google looks likely to launch its own online payment systems currently dubbed 'GBuy' towards the end of the month.

Consumers will be taken 'off-site' to complete payment and this would enable Google to capture valuable transaction data which could be used to target future searches. If pulled off it could have high impact on search over the longer term.

Will this outdo PayPal and will the new 'trusted' GBuy merchants feature higher within serps are initial queries.

Recycle The Possibilities Are Endless

A new set of TV adverts are currently running in the UK in order to help get people to recycle more waste. All very well and good but the UK's local authorities don't all collect the same things for recycling!

Most areas have the usual bring sites - bottle banks, shoe banks and paper banks but you wont be able to put the same things in your provided recycling bin for collection as your friend a little further up north or your cousin down south. Why not? well it seems to be a money thing. Each local authority has to cough up for refuse collection themselves and this includes the recycling elements, some have more budget than others perhaps!

Why the seemingly sudden urge to recycle more? well a large proportion of UK waste goes to landfill sites and good old Britannia, like most countries, only has a certain amount of land available for this. Oh, almost forgot - there are landfill taxes coming into they can't landfill so much because of another money thing!

Should we be recycling more? absolutely blooming right we should.

No real point in leaving loads of decaying black bags around for the archeaologist of the future now is there!! Why should we be just chucking out materials that can be reused or recycled into something useful? Didn't your gran never tell you 'waste not want not' ?
Do you know there are loads of recycled products available. Take the humble vending cup - you can buy pencils made from recycled vending cups or even keyrings. Tyres are no longer eligible for landfill and so you can now get roofing made from the recycled rubber, roads are being built with it and you can even operate you mouse on a recycled tyre mouse mat. Newspapers well the adverts tell us they are made into well, more newspapers!

What I find a little worrying is this peculiarity with the local authorities, surely if one council can collect and recycle a material then the whole lot could - or maybe they should be made to? - perhaps they too will see the TV campaign and realise that with recycling..... the possibilities are endless!

The Heat Is On !

Christ! it's bloody hot and muggy today.
Having worked in nicely air-conditioned offices for a few years I can now see the benefit and am currently pining for it.

If you are currently in a nice cool office....spare a thought for us who arn't it's hot outside you know!!!

Sunday, June 11, 2006

Where to begin

Sure, you read other people's bloggs but when it comes to starting your own what to post causes a little thought to be provoked.
I've quite a few topics that I'm aiming to include here so let's just see how we go........