search engine optimisation marketing internet

Saturday, July 29, 2006

Getting Google to index more than a page

Getting Google to Index – the basics

Frequently I come across those who encounter either a perceived delay or other problem in getting their site into Google’s index. Whilst occasionally some sites don’t show within the index it is more common place to find the site in question already within the index but for whatever reason that it wasn’t being looked for correctly.

Has Google found your site?
There is a very simple way to answer this question – enter your URL into Google’s search box.
(eg: www.yourdomain.whatever)

If your site does feature then it will show up a link to the main page, together with the message –
Google can show you the following information for this URL:

If your site fails to feature the following message will greet you –
Sorry, no information is available for the URL

If Google hasn’t found your site
There is no need for immediate panic! What you need to ensure is that you have a few links coming into your site – you don’t need hundreds, at least not to start with.

Probably the easiest way to achieve this is to enter yourself into some basic, perhaps local, directories. These need not be the paid for kind as what you are aiming for is to bring Googlebot/Google’s spider to your site.
(Take a look at SearchGuild’s directory forum for further inspiration.)
Another option would be to arrange a few reciprocal links with sites that are similar to your own – this is basically where you exchange links with each other.
Do not be under the misconception that you need these links to be from high PR sites/pages – more important is that the sites providing you with the links are themselves regularly crawled.

To keep track or see what Google has indexed from your site enter the following into the search box:
This will bring up the pages of your site that Google has indexed.

If Google doesn’t crawl beyond your homepage
There can be a few reasons for this. However you should at least give Google a little time to do this. The primary things to check if you feel that Google is definitely showing no interest with the rest of your site are:

Put in a site map – site maps list and link to the other pages within your site. Place a link to one from your home page as it should make for smoother indexing.

Title, description & keyword meta tags – it is best to vary at least the meta description tag on each page so as spiders do not confuse pages as being the same. It also assists with the site being found for different phrases within various search engines.

Robots.txt files – make sure you are not inadvertently blocking spiders out of the other pages with a ‘no-follow’. Unless you know what you are doing and have reason to use this type of file then you are better not doing so.

Navigation – check that your pages are user friendly with functioning internal links. You should have some text links from your homepage directed inwards as well as linking from your internal pages back to the homepage and ensure they all work.

Flash & Javascript – keep both to a minimum, especially on your homepage.

Generally Google is fairly swift at picking up on new sites so getting into the index should not prove a problem for most. However, it can take a while for a whole site to be indexed and unreasonable for you to expect whole inclusion virtually overnight! Another common misconception is if it is a case of your site not ranking where you expect it to then this is not the same as ‘not being indexed’.

(First produced for

Do I know what I'm talking about ?

The simple answer to that is YES !
This is of course in relation to search engine optimisation.

It's not mean't to be boastful, although it seems there is many an seo out there who seem to do quite nicely by being just that!, but a conclusion I've come to over time and spurred on by several phone calls taken recently trying to actually flog me such services!!

I now have a built-in bull-shit-o-meter and a few people are still out there trying to flog services that quite frankly stinks!!

My advice,
is if anyone is trying to flog you seo dont be taken in my their over eagerness or long-winded waffle - if you are considering seo as part of your marketing strategy pick the people you want to work with and dont let them pick you !

Are you are feeling pushed into taking space in that online directory or even feel that it's cheap-as chips and you cant afford not to? then take a breather before you immediately say yes.
If the directory looks like a good deal fine, but just bear in mind that the directory needs to have traffic coming to it - if you cant find it under a couple of quick searches then other people are not going to be using it - at least not enough to warrant your hard earned dosh - AND if they are saying that it is optimised then they are obviously telling you porkies already !!

Friday, July 14, 2006

Tags stop Serps results showing ODP descriptions

There has been some furore where a search engine will show not a website's description but the description that appears on the ODP listing within its search results.
But Google are now following MSN and will recognise the following tags which will stop this happening and allow your own, I'm sure more apt descriptions, to shine through in the serps.

To direct all search engines that support the meta tag not to use ODP information for the page's description, use the following:
meta content="NOODP" name="ROBOTS"

To direct Google specifically from using this information to describe a page, use the following:
meta content="NOODP" name="GOOGLEBOT"

Note that not all search engines may support this meta tag, so check with each for more information.

Kinderstart vs Google

Ding Ding! round one now appears to be over and lets just say the outcome was pretty predictable.

However, where this revolves around PR's of 0 there would now seem to be a query over whether Google is defaming websites.

In court apparently they state that pagerank is subjective whilst to the public they have been saying that it is objective. If it can be shown that Google manually altered a site there may just be some trouble, albeit perhaps slight given G's representation, on the way.

Saturday, July 08, 2006

Pay-Pal Re-shuffle

Pay-Pal has been shuffling it deck of playing exec's and president Jeff Jordan has been left out of the game.....

EBay payment policy change

Interesting, apparently EBay used to accept only 'safe' methods of payment.
Their policy terminology seems to have been changed - whilst Google's Checkout is now operating it doesn't feature as an 'accepted' method of payment........wonder why ?!

Google Checkout

So the predicted 'G-Buy' didn't quite emerge as anticipated however Google Checkout is now available........go 'check-out' those participating stores !